ServiceNow vs Subble for software asset management
ServiceNow Software Asset Management (SAM Pro) is built for software entitlements, licence compliance and audits across SaaS, cloud and installed software. Subble is software asset management for SaaS and AI apps. Subble's AI reads contracts, and Subble matches each contract line to assigned licences and how they're used. Every connection is read-only, and your licence and usage data stays in Australia.
Book a demo“They effectively told us we needed another one or two people to administer SAM.”
Feature comparison
Why choose Subble?
Renew the quantities your usage supports
When reconciling licences, SAM Pro counts assigned subscriptions against entitlements rather than assessing how people use each licence. Subble recommends renewal quantities from usage, accounting for downgrades. The team can review and adjust the recommended quantities before deciding what to renew.
Deeper than login history
SAM Pro sees logins and activity, and can reclaim inactive licences. Outside Microsoft 365, it can't tell whether someone who's active has an overprovisioned licence. For Adobe, it looks at what's installed on the desktop rather than what people do in the app. Across 100+ SaaS and AI apps, Subble records which paid features each person uses and what their licence costs, then recommends which licences to remove or downgrade.
Run Subble without a specialist team
SAM Pro needs ongoing specialist work to keep entitlements up to date, maintain publisher packs, oversee discovery and review reconciliation results. Subble maintains the prebuilt connectors, so you can run Subble without a specialist team or that upkeep.
Use Subble without a CMDB cleanup
SAM Pro's licence position depends on CMDB, discovery and entitlement data that often needs fixing first. With nothing to install, Subble lets you act on results without waiting for a CMDB or discovery cleanup.
See what our customers have to say
“It was going to take a lot to configure, it was complicated, it wasn't going to get the value, and we were burning money. So we took ServiceNow SAM out, with no real impact.”
“I just signed the Microsoft agreement, literally five minutes ago. Subble is responsible for $60,000 of what we've saved on Microsoft this year. From my perspective it's already paid for itself.”
Frequently asked questions
Subble finds paid licences that overlap or that users can't access. SAM Pro finds overlapping Microsoft 365 licences and needs rules you write for anything else.
For SaaS and AI licences, contracts and renewal planning, yes. Keep ServiceNow for ITSM, the CMDB and licence compliance for software installed on your devices.
Yes. Subble connects to your apps separately from ServiceNow, so adding Subble changes nothing in ServiceNow or SAM Pro's configuration.
Setup is simple using pre-built API connectors and can be completed on a single call.
See what Subble finds that ServiceNow misses
We'll show you who uses each licence and how much you could save.