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Subble
vs
ServiceNow
Subble vs ServiceNow

ServiceNow tracks your licences. Subble tells you which to cut.

ServiceNow's SAM Pro is built for software entitlements and compliance. Its SaaS licence view is narrower: it finds the licences no one uses, but outside Microsoft 365 it can't tell who's on a higher tier than they need. And it runs on the full Now Platform, with discovery through MID Servers inside your network. Subble is built for SaaS. It tracks what each user does in every app, then tells you which licences to remove or downgrade. Connecting Subble to your apps takes about 30 minutes.

Contact sales
“They effectively told us we needed another one or two people to administer SAM.”
- IT director at a large distribution company
SAM is ServiceNow's Software Asset Management module.

Feature comparison

ServiceNow
Subble
Discovery
Shadow IT discovery
Yes
Yes
Discovery depth
NoLogins and activity, not feature usage
Usage history
Analytics
Last activity
Yes
Yes
Licence assignment
Yes
Yes
Integration breadth
No38 SaaS apps
100+ SaaS and AI apps
Integration depth
PartlyUsage by feature, Microsoft 365 only
Usage by feature across all supported apps
Optimisation
Inactivity detection
Yes
Yes
Licences still assigned to ex-employees
Yes
Yes
Feature level downgrade detection
PartlyMicrosoft 365 only
Every app you connect
Redundant licence identification
No
Paid licences that overlap or that users can't access
Cost and renewals
Cost per licence
Yes
Yes
Seat utilisation
Yes
Yes
Renewal tracking
Yes
Yes
Access and deployment
Access
NoRequires write access
YesRead-only
Deployment
NoMID Servers and endpoint agents
YesCloud based
Setup time
NoMonths to years
YesAbout 30 minutes
Data residency
Regional data centres
Australia

Why choose Subble?

Deeper than login history

Outside Microsoft 365, SAM Pro can see when people log in and what they do, but not whether any of it needs a paid licence. To SAM Pro, someone who logs in every day but only uses the free features looks the same as someone who uses everything they pay for. Subble tracks which paid features each person uses and what their licence costs, so it can tell you when someone could move to a cheaper tier without disrupting their work.

Every vendor you pay for, not just Microsoft

SAM Pro shows which Microsoft 365 service plans each person uses. It doesn't go that deep on anything else, and for Adobe it looks at what's installed on the desktop rather than what people do in the app. Subble runs the same analysis on every licence you pay for: Adobe, Atlassian, Salesforce, Zoom, and AI tools like ChatGPT and Claude.

Nothing to install, and read-only

Subble installs nothing. You don't need to set up MID Servers inside your network or clean up a CMDB first, and there are no endpoint agents. Every connection is read-only, and your licence and usage data stays in Australia.

SaaS and AI savings alongside ServiceNow

Subble tells you which SaaS and AI licences to remove or downgrade, and what each change saves. You can add Subble without changing ServiceNow or SAM Pro's configuration.

See what our customers have to say

“It was going to take a lot to configure, it was complicated, it wasn't going to get the value, and we were burning money. So we took ServiceNow SAM out, with no real impact.”
- IT director at a large distribution company
“I just signed the Microsoft agreement, literally five minutes ago. Subble is responsible for $60,000 of what we've saved on Microsoft this year. From my perspective it's already paid for itself.”
- IT manager at an Australian energy company

Frequently asked questions

How often each person uses each app, and which paid features they use in every connected app rather than Microsoft 365 alone. Subble also raises alerts for licences that can be downgraded, are redundant, are duplicated, or belong to a suspended employee. SAM Pro flags a licence once it hasn't been used for a set number of days. Subble covers those licences, and the people who are active but on a tier they don't need.

For SaaS licences, yes. Subble tells you which licences to remove or downgrade based on the paid features each person uses. You'll see how much each change saves.

Yes. Subble connects to your apps separately from ServiceNow, so adding Subble changes nothing in ServiceNow or SAM Pro. You'll see which SaaS and AI licences to remove or downgrade and what each change saves.

Subble takes about 30 minutes to set up, using prebuilt connectors. Connect your identity provider and your SaaS apps, and Subble shows you how much you could save.

See what Subble finds that ServiceNow misses

We'll show you who uses each licence and how much you could save.